High-Tech

A friend of mine approached me to design a playful and versatile logo for his diverse businesses in music production, coding, barbering, and more. With cannabis being a significant part of his lifestyle, he named his overarching brand High-Tech to reflect both his sharp technical skills and his personal style. I came up with the idea of creating a fun logo character based on his own face, which could seamlessly represent all his ventures, such as High-Tech Beatz and High-Tech Cutz. The color palette was designed to be bright yet masculine, with a touch of green to nod to his cannabis culture.