Midi Health
A virtual healthcare company dedicated to supporting women in midlife through perimenopause, menopause, and postmenopause.
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I led the design of 50+ individual emails and campaigns post-rebrand.
Created and established the master template for weekly campaigns.
Strategized and implemented new review and QA process.
Original Branding / Email
Too text heavy
Color palette very clinical and expected
Stock imagery feels inauthentic
Font style does not feel feminine or elevated
Rebrand / Email
Text is more digestible
Color palette is feminine, vibrant, and unexpected
Newly branded photography and illustrations
Font styles are contemporary and elevated
