eSalon
An e-commerce brand specializing in personalized hair color delivered to your door for in-home application.
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Created the design and layout for our new 60+ page style guide. Taking cues from the rebrand material, I included strong use of typography and color.
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Led the design for several new A/B landing page tests. The layouts were airy and easy to navigate for an excellent new customer experience.
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Redesigned main homepages on our site to match the rebrand as well as be more user friendly. I included better hierarchy throughout, more visible CTA styles, and more structured layouts.
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Redesigned welcome series emails and customer check-out flows to match the rebrand.
Brand Book
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Landing Pages
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Landing Pages 〰
Booking Page
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Booking Page 〰
I developed multiple email campaigns aimed at both customer retention and new acquisition. Each asset maintains brand consistency while allowing the core messaging to stand out.
Email Design
Welcome Email Variations
