eSalon

An e-commerce brand specializing in personalized hair color delivered to your door for in-home application.

  • Created the design and layout for our new 60+ page style guide. Taking cues from the rebrand material, I included strong use of typography and color.

  • Led the design for several new A/B landing page tests. The layouts were airy and easy to navigate for an excellent new customer experience.

  • Redesigned main homepages on our site to match the rebrand as well as be more user friendly. I included better hierarchy throughout, more visible CTA styles, and more structured layouts.

  • Redesigned welcome series emails and customer check-out flows to match the rebrand.

Brand Book

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Landing Pages

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Landing Pages 〰

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Booking Page

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Booking Page 〰

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I developed multiple email campaigns aimed at both customer retention and new acquisition. Each asset maintains brand consistency while allowing the core messaging to stand out.

Email Design

Welcome Email Variations

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Post-Purchase Email Example

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