Headspace IT

Headspace IT is the internal tech team behind the popular meditation app, Headspace. As one of the largest and most vital departments, they’re constantly working on app updates and resolving on-site tech issues at their Los Angeles headquarters. The IT director wanted to strengthen their visual presence on campus, making it easier for employees to identify and approach them for tech support, while also fostering a sense of camaraderie within the team. I was tasked with developing a distinct IT brand identity, which included a logo, color palette, and character illustrations. These elements were applied to team paraphernalia and a newly designed IT ticketing app. The brand needed to emphasize technology, which I achieved with a sleek blue and gray color palette and tech-inspired visuals in the illustrations.