Cedar Park

Cedar Park is an emerging environmental conservation initiative based in Chicago, focused on securing funding to preserve and enhance green spaces within the city’s urban neighborhoods. The team approached me in need of a strong primary logo to help elevate their investor pitch materials. Together, we developed a nature-inspired color palette of greens and blues, and I created a series of logo concepts that blended natural elements—like leaves, trees, and water—with subtle nods to the urban landscape, including skyline motifs. I absolutely loved how these designs came together—can you guess which one they chose?